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The Marketing Accountability Imperative - Driving Superior Returns on Marketing investments

by Dunn, Michael E | .

Material type: Text Text; Format: print ; Literary form: Not fiction Original language: English Publication details: San Francisco: Jossey - Bass, 1976Availability: Items available for reference: Not for loan (1) Call number: 658 Dun.

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The Marketing Accountability Imperative - Driving Superior Returns on Marketing investments

by Dunn, Michael E | .

Material type: Text Text; Format: print ; Literary form: Not fiction Original language: English Publication details: San Francisco: Jossey - Bass, 1976Availability: Items available for loan: 1 Call number: 658 Dun.

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