Carroll, Raymond <br/><br/>
Electronic Media Programming : Straegies and Decision Making / 

 - New York:  McGraw-Hill,  1993 
 - 532p:  Diagrams,Photos & Charts;  24 cm. 
<br/><br/><label>ISBN: </label>0070102988 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communications
<br/><br/><label>Dewey Class. No.: </label>384.54  / CAR