TY  - BOOK
AU  - Dunn, Michael E.
AU  - 
TI  - The Marketing Accountability Imperative - Driving Superior Returns on Marketing investments
SN  - 9780787998325
U1  - 658 
PY  - 1976///
CY  - San Francisco
PB  - Jossey - Bass
KW  - Management and auxiliary service
ER  -