TY  - BOOK
AU  - MUMAW, STEFAN
TI  - Chasing The Monster Idea - The Marketer's Almanac For Predicting Idea Epicness
SN  - 9780470915851
U1  - 658.1 
PY  - 2011///
CY  - Canada
PB  - John Wiley & Sons, Inc.
KW  - Management and auxiliary service
ER  -