MUMAW, STEFAN <br/><br/>
Chasing The Monster Idea - The Marketer's Almanac For Predicting Idea Epicness 

 - Canada:  John Wiley & Sons, Inc.,  2011. 
 - 217 p.  ill;  22 cm. 
<br/><br/><label>ISBN: </label>9780470915851 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management and auxiliary service
<br/><br/><label>Dewey Class. No.: </label>658.1  / Mum