Quelch, Jhon A. <br/><br/>
marketing management Text and Cases 

 - boston :  irwin mcgraw-hill ,   1993 
 - 848 p. :  ill ;  26 cm 
<br/><br/><label>ISBN: </label>0256109559 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management and auxiliary service
<br/><br/><label>Dewey Class. No.: </label>658  / QUE