The Marketing Accountability Imperative - Driving Superior Returns on Marketing investments (Record no. 21730)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00537nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 181112b ||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| International Standard Book Number | 9780787998325 |
| 041 ## - LANGUAGE CODE | |
| Language code of original | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658 |
| Item number | Dun |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dunn, Michael E. |
| 245 ## - TITLE STATEMENT | |
| Title | The Marketing Accountability Imperative - Driving Superior Returns on Marketing investments |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | San Francisco: |
| Name of publisher, distributor, etc. | Jossey - Bass, |
| Date of publication, distribution, etc. | 1976. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 450 p. |
| Other physical details | ill; |
| Dimensions | 23.3 cm. |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| -- | 39061 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Management and auxiliary service |
| 942 ## - | |
| Koha item type | Reference Book |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 9375 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| -- | 39062 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Senarath Paranavithana Public Library | Senarath Paranavithana Public Library | Adults - Reference Section | 12/11/2018 | 0.00 | 658 Dun | 34051 | Reference Book |
