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The Marketing Accountability Imperative - Driving Superior Returns on Marketing investments

Dunn, Michael E.

The Marketing Accountability Imperative - Driving Superior Returns on Marketing investments - San Francisco: Jossey - Bass, 1976. - 450 p. ill; 23.3 cm.

ISBN: 9780787998325

Subjects--Topical Terms:
Management and auxiliary service

Dewey Class. No.: 658 / Dun

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