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Chasing The Monster Idea - The Marketer's Almanac For Predicting Idea Epicness

MUMAW, STEFAN

Chasing The Monster Idea - The Marketer's Almanac For Predicting Idea Epicness - Canada: John Wiley & Sons, Inc., 2011. - 217 p. ill; 22 cm.

ISBN: 9780470915851

Subjects--Topical Terms:
Management and auxiliary service

Dewey Class. No.: 658.1 / Mum

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